campaign multi-touch 
Vision Edge Marketing
NOVEMBER 15, 2018
How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.
Adobe Experience Cloud Blog
OCTOBER 8, 2020
Whether it is to demonstrate your solution (demo are key CTA), share feedback or a point of view on a specific area of your market, there are many reasons to have a more “real” interaction with your prospects through these famous webinars. How often do you publish new content ?
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Madison Logic
OCTOBER 4, 2023
As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.
Madison Logic
FEBRUARY 7, 2024
Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation. Request a demo to learn how we can help.
Adobe Experience Cloud Blog
JULY 21, 2017
Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. Tip #4: Don’t Run Your Campaigns Shorter Than The Buying Cycle.
SpotMe Blog
JULY 27, 2021
Either you’re targeting the wrong audience, or a human error in setting up these paid campaigns shows your ads to people in the wrong geo-location. Out of the 600 attendees, 180 attendees completed a call to action (CTA) such as submitting a feedback form or requesting a demo during the webinar: 180/600 = 30% CTA click-through rate. #4)
LEADership
JUNE 17, 2014
We need to publish content that is both relevant and easily found by our prospective buyers at various touch points during the buying cycle. Do we have a 360° view of our lead generation campaigns? Request a demo of the revolutionary, transformational lead generation program, MyLeads2Go. What does this mean?
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