B2B customer journeys that begin at review sites are significantly shorter
Martech
JUNE 29, 2022
. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” “Definitely I would expect it to be similar.” ” Why we care.
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