Buyer's Journey Lead Generation Marketing Budget Creation Order 
KoMarketing Associates
APRIL 7, 2021
For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns.
KoMarketing Associates
MARCH 30, 2017
In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). of their marketing budget on social media.
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Content4Demand
MAY 21, 2020
Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content. Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers.
KoMarketing Associates
JANUARY 18, 2018
If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success. In order to rationalize increased spend on content marketing, B2B marketers need to quantify its worth.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.
Vidyard
OCTOBER 27, 2019
Rather than being about Box directly, the video focuses on how a marketer can use Box to solve everyday problems and make their job easier. Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation. Promo videos can work well for big events, virtual conferences, and more.
The Lead Agency
MARCH 22, 2018
Considering 67% of the buyer’s journey is now done digitally , your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Bounce Rate.
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