Using Buyer Intent to Drive Your Marketing Efforts
PureB2B
APRIL 21, 2017
The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent? Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent.
Let's personalize your content