Using Buyer Intent to Drive Your Marketing Efforts
PureB2B
APRIL 21, 2017
The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent? Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.
Let's personalize your content