PureB2B

APRIL 21, 2017

The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. So, What Is Buyer Intent? Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Hubspot

MARCH 15, 2016

Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. So you are probably wondering…. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 1, 2017

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Empowered Buyers. But where do you start? . Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hinge Marketing

MARCH 21, 2019

This oversight has a definite negative impact on email open rates and client engagement. Learn more in our video blog, Communicating With Clients During the 4 Stages of the Buyer Journey. Lead scoring is a great way to measure the effectiveness of your content as well. Segment your audiences. Social Media.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

The Lead Agency

AUGUST 18, 2019

The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond. B2B Marketing 2020 Trend 1: Content Marketing is Vital for Lead Generation According the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond. Content Marketing is Vital for Lead Generation According the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers. B2B Marketing Trends 2020 1.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97