The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. DK) Social media is a critical component of the B2B buyer journey.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

APRIL 25, 2018

This pessimistic outlook not only makes for awkward company Christmas parties, but it also impacts the buyer journey and, ultimately, the bottom line. Understand When to Butt in—and When to Buzz Off . How many marketers have you heard criticizing sales’ aptitude for squandering opportunities they worked so hard to provide?

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Adobe Experience Cloud Blog

APRIL 7, 2015

At the event, you could feel the buzz in the expo hall and sense the anticipation among the attendees as sessions assembled. According to Cynthia, the anatomy of a marketing blueprint is determined by the answers to these six questions: What’s our vision for the customer experience and journey? Options Galore!

Marketing Management 48

Marketing Management B2B Thought Leadership Marketing Automation Services Thought Leadership 48

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Common tool used: Marketo. . #3: Common tool used: Marketo. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

OCTOBER 9, 2015

It’s no surprise that Personalized Video got space campers buzzing on Day Two. Day Two also saw Heidi Bullock, VP of Demand Generation at Marketo take the stage to talk about the importance of delivering the right message at the right time. The Video Marketing Awards.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. assigning a numerical value to leads based on predetermined attributes) to focus on leads with the highest potential to become buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

FEBRUARY 13, 2018

Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . Delivering the right message across so many touchpoints has added another level of detail to an already complex B2B buyer journey. . . . Targeted Messaging. Delivering the message is not enough.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63