41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Full Circle Insights | Sr. 3: Sales Qualified Leads (SQLs). . 4: Cost-Per-Lead (CPL). .
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