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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . .

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

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Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. The blog is filled with awesome information related to a range of content marketing topics. Copyhackers. Peg Fitzpatrick.