The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. DK) Social media is a critical component of the B2B buyer journey.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . Common tool used: Marketo. . #3: Common tool used: Marketo. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. For example, here’s how to integrate your NetLine portal with Marketo. For off-page SEO, be sure to include local SEO in your strategy and submit back-linked content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . A channel could be a device, medium, or network. Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 22, 2016

If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48