Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. DiscoverOrg.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100