ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events. Let buyers tell ‘you’ when they are ready to buy.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Kaon

JULY 23, 2018

Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Biznology

SEPTEMBER 10, 2015

Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read text. Step 2 – What is the marketing objective, and therefore distribution, of your business video production project?

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Golden Spiral

FEBRUARY 26, 2019

As a marketing agency that specializes in working with B2B tech companies to create and implement successful go-to-market strategies, Golden Spiral knows a thing or two about the art of a successful product launch — and it begins long before the product actually hits the market. Go to Market with a Functioning Product.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100