Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

B2B Marketing Directions

APRIL 2, 2023

The next step in the buying journey is an active evaluation process, during which consumers gather information about potential solutions and may add or remove companies, brands, or products from their consideration set. After this evaluation process, consumers select a product or service to buy, or they may decide not to buy anything.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

6sense

JANUARY 14, 2016

To truly understand what your sales team needs to be successful and drive revenue and growth for your organization, you’ll need to go to them. But in the meantime, here are four of the most likely bottlenecks B2B marketing teams should be addressing to enable their sales team to drive revenue growth.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Gong.io) that analyze interactions with buyers. While this process can be done manually, it certainly doesn’t have to be. There are digital asset and content management tools on the market that can help.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

PureB2B

APRIL 22, 2022

More often than not, simply telling your prospects how your company and its product or services can benefit them isn’t enough to convince them to buy—no matter how good your marketing collateral and sales engagements are. Today’s savvy buyers need more than just words. Great Case Studies Need Great Customers.

Case Studies 62

Case Studies Case Study B2B Sales Studies 62