Content Standard

NOVEMBER 16, 2023

As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Buyers need to talk to people to get information. You need that human qualification.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. That’s where account-based marketing (ABM) comes in. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Mereo

MARCH 26, 2020

you have nothing of which to serve your buyer. And over time, your buyers’ needs you first set out to alleviate change. Internal Validation Only. From market analysis, to competitive analysis, to future forecasts, and specific customer needs and feedback , a lot can successfully inform your solution decisions.

Work Management 41

Work Management Marketing Management Lead Ranking Demand Generation Agencies 41

Scoop.it

OCTOBER 29, 2019

Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals. Why Do Salespeople Need Content? According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

The ROI Guy

DECEMBER 16, 2014

Exploration and Evaluation In the middle stages of the buyer’s journey, your prospects are starting the search to see if solutions are available that can solve their most pressing challenges. The key question the buyer needs answered: “ Why Now? ”.

Conversion 40

Conversion Buyer's Journey Advertising Benchmark Differentiation 40

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40