Sales Engine

JANUARY 7, 2016

If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. Prior to the content revolution, buyers needed salespeople to get the information they needed. But features, functions, and benefits are only for closers. They never did. But that time has gone.

Top of Funnel 120

Top of Funnel Features B2B Thought Leadership Digital Marketing Funnels 120

Content4Demand

OCTOBER 9, 2018

The bonus for you is that with more focused SME input, it becomes easier to combine the product-value storyline with the buyer-needs storyline. One of our clients has built a steady flow of thought leadership ideas and reliable SME participation by providing a small financial incentive to its internal experts.

SME 40

SME Content Marketing Planning Content 40

Seismic

SEPTEMBER 23, 2021

Enablement leaders embraced sales training and coaching solutions to ensure that their sellers had the skills to sell in a digital environment, and coaching programs to practice how to pitch, cold call, or simply improve. . Before sellers can close a deal, they first need to be effective in their calls with buyers.

Training 111

Training Peer-to-peer Cold Calling Lead Ranking 111

Madison Logic

AUGUST 17, 2023

The days of schmoozing potential buyers with lavish lunches and cold calls are behind us. With about 95% of self-guided solution research done by buyers online, how can marketers ensure that these buyers are armed with all the information needed to make an informed decision?

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52