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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

You can leverage native ads to deliver valuable and educational content, such as industry insights, thought leadership articles, or case studies, directly to decision-makers within their target accounts. Use data to target the right accounts Any ABM strategy requires you to speak directly to buyer needs.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. We can help!

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Top-performing marketers take a prescriptive approach to ensure buyers find, read, and act on their material. . When you organize your content around your buyers’ needs, they will find it, consume it, and ultimately reach out to you for answers. Map Your Content to the Buyer’s Journey. Sort by open rate.

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Top-performing marketers take a prescriptive approach to ensure buyers find, read, and act on their material. . When you organize your content around your buyers’ needs, they will find it, consume it, and ultimately reach out to you for answers. Map Your Content to the Buyer’s Journey. Sort by open rate.

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How to Optimize Your Shopify Marketing Across the Board? (With Real Examples From Growth and CRO Experts)

Convert

The discipline of SEO optimization is riven by spurious case studies and blanket best practices. While USP is the main selling angle that differentiates you from a competitor, selling angles meet your buyers’ needs in ways that interest those buyers. Open Rates. Conversion Rates. No, it’s not.