Biznology

JULY 13, 2018

All content is not created equal. That’s why it’s critical to create content that appeal to the different buyer needs. The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. No marketer can succeed at that. Comparison.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. Moreover, the intricate nature of B2B buying decisions necessitates personalization.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

The ROI Guy

FEBRUARY 20, 2019

Every time a B2B buyer considers a purchase, they face internal struggles. Inundated with a ton of similar looking and solution-centric content, Gartner reports the average buyer squanders two-thirds of the buying cycle gathering, processing, and de-conflicting information to try to gain consensus and arrive at a purchase decision.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

Mereo

NOVEMBER 7, 2019

What exactly is sense-making — and what do buyers need made sense of most? Sellers Should Identify and Make Buyers’ Pains Clear. 1 thing buyers need clarity on are their pains. But this honesty and insight will help buyers make the sense they need to move forward in their decision-making process.

Gartner 42

Gartner Buying Cycle High Quality Lead Differentiation 42

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. Content Marketing. B2B buyers are exploring a number of different channels when conducting vendor.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Differentiate Example: ShoreTel TCO Tool The Unified Communications market is extremely competitive, and an emerging leader, ShoreTel, needed to demonstrate head-to-head cost advantages.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40