Mereo

AUGUST 4, 2022

This means selling organizations need to put a larger emphasis on creating and regularly sharing quality insights and value for target buyers no matter than channel — digital marketing, phone / virtual meeting, in-person. Serving buyers with aligned — and widely dispersed — value is a priority. Seek to serve does pay off.

Buyer's Journey 41

Buyer's Journey Differentiation Gartner Paid Search Agency 41

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. The major buyer question: Why Change?

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Mereo

MARCH 21, 2024

Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ). Buyer’s internal processes account for part of this complexity: Most committees now involve 6 to 10 decision-makers and tend to engage more than 10 channels along their buying journey. Buyers do not need salespeople.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Content should be helpful for both customers and buyers…everyone consuming it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Mereo

SEPTEMBER 29, 2022

Buying committees are on the rise in the new B2B buyer journey. Your website and the thought leadership and resources you provide to buyers on it — as they spend nearly half their buying journey researching solutions online — matter. Your organization is failing to provide a mix of content all along the buyer journey.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

The ROI Guy

FEBRUARY 20, 2019

One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Every time a B2B buyer considers a purchase, they face internal struggles. Modern B2B buyers want help accelerating the decision process and assuring decision success.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

Seismic

JULY 1, 2019

Buyers have grabbed control. Gartner says that they get 57% of the information they need on their own before engaging to sales. Sellers today need to beat their numbers. That’s because buyers want more: more value, more insight, more. How B2B buying has changed. Here’s what changed.

Sales Cycle 78

Sales Cycle Cross-Selling Gartner B2B Sales 78