Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting
6sense
DECEMBER 9, 2021
Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.
Let's personalize your content