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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

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The CRO’s Guide to Using Buyer Intent Data to Fill Pipeline

SalesIntel

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Second-party intent data Second-party intent data is essentially someone else’s first-party data.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.