Remove Buyer Intent Remove Curation Remove Custom Publishing Remove Distribution
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8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

8 Top Content Tools for Content Creation, Distribution and Measurement. Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was? Manage and Publish with a Content Management System.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired.

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

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The Best Lead Magnets for B2B Brands: 17 Ideas to Boost Lead Gen

Inbox Insight

The main goal of a lead magnet is to draw in visitors, enhance engagement, and increase the chances of turning prospects into loyal customers. Successful lead magnets in B2B marketing offer significant value to their target audience, enticing potential customers to provide their contact information willingly.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”