Inbox Insight
OCTOBER 27, 2023
Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data?
PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.
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PureB2B
MAY 30, 2022
[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?
Marketing Insider Group
JUNE 22, 2023
The software then sorts the individual into a predetermined group by buyer intent. Other touchpoints or triggers signal the system to send fitting messages. This process means you must create different content for buyer journeys for the various segments of your target audience.
Inbox Insight
NOVEMBER 10, 2023
With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. It’s a data goldmine waiting to be tapped into.
Heinz Marketing
OCTOBER 13, 2021
Third-Party Intent Data is the data collected external to your organization. These are all digital touchpoints that are not on your website and include external websites, social media, content platforms, etc. Research indicates that an average B2B buyer spends 67 percent of buyer journey digitally.
Inbox Insight
DECEMBER 1, 2020
Only 24% of those questioned used under 25% of their overall marketing budget on intent data, yet 67% wanted to increase spend, suggesting that the recommended budget would be 50% or more. However, that doesn’t mean we can’t map a prospect’s movements along their journey to see what they’re going to do next.
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