The ROI Guy

DECEMBER 9, 2010

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , Executive Assessment Tools , Frugalnomics , harte-hanks , Marketing budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&# Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

This can cause buyers to bypass your solution, spin on ways to quantify the value and slow the buying lifecycle. When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Drive Budget Planning with the “IT Hierarchy of Ne.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Terminus

DECEMBER 9, 2020

Account-based marketing, once a buzzword and strategy for early adopters, is now a common approach to modern B2B marketing. We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

The ROI Guy

NOVEMBER 8, 2006

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

The other path is being set by trailblazers who recognize that the economy is resetting itself and new go-to-market models are emerging." Forrester indicates that key topics will include: • What do buying executives actually think of how they are engaged by sellers? Drive Budget Planning with the “IT Hierarchy of Ne.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40