Buy Forrester Marketing Budget Creation Presentation 
Golden Spiral
NOVEMBER 7, 2022
Have you been asked to cut your marketing budget? Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Watch the headlines.
The Mx Group
SEPTEMBER 11, 2018
As you start creating and presenting your plans for next year (yes, it’s that time again!), Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
KoMarketing Associates
NOVEMBER 18, 2014
More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. All of this new material requires some form of marketing organization, or better yet, organization and support from the marketing team.
B2B Marketing Directions
JUNE 11, 2023
Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. Without such insight, it's almost impossible to design and execute effective marketing programs. These efforts are by no means new. Webster and Yoram Wind.
The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!
Expert insights. Personalized for you.
62 
Let's personalize your content