Online Marketing Institute

JANUARY 4, 2011

a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Site Map Search Incisive Interactive Marketing LLC. 2011 All rights reserved.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. 6 things you need 2 incorporate into your social media plan. Despite the cold you were terrific! That Twitter widget is cool.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Thanks for your help! Option 3 will blend too much with the rollovers. Intentional?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

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FEBRUARY 11, 2010

HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store? – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Well, if organizations didn’t need consultants, then I wouldn’t have a job. I’d argue that organizations in this economy are lean by necessity.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Each individual's purpose for using Twitter may vary greatly. Love the FPT metric too. Thanks for the post!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Regardless of size, you need backlinks. The more content pointing to your site from sites with authority the better.

Social Media 115

Social Media SEO Marketing Websites PR 115

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MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

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SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. I’m talking about qualified, sales-ready leads.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R. Know your audience.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

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APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition? Will you write one?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 11, 2010

And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. I know it.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. young) PR and marketing types with little experience.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. As always really enjoyed your post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. s to ask before buying, ESP!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Ultimately, social media is about the sale.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop?

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. It is a paid feature, you buy credits and can do emails one at a time selectively.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. And when it’s your turn to lead, remember that united we stand, divided we fall. Stop delegating and start absorbing. Just get started.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

MARCH 18, 2010

Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. That's just not happening.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. You're Pissed Off at the Wrong Guy – [link] arifleischer There's another side to this common scenario.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130