Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&#

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Same goes for CRM.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2011

Do we really understand why our customers buy from us? Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Which emerging trends do we need to keep an eye on?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100