Remove customer help

Paul Gillin

article thumbnail

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. He told of buying a coffee at Dunkin’ Donuts: milk, no sugar. I couldn’t drink it.”

article thumbnail

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. Definitely bookmarkable. Google+ Hangouts.

Skype 50
article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says.