Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. Buying a list Charges : Fraud, forced entry, coercion. They say, “Let’s just buy a list and scale up fast.” Sentence : Six months or longer in deliverability prison.

RFP 117

RFP Deliverability Blast Campaigns Budget Programs 117

Spiralytics

JANUARY 11, 2023

Trend 1: Content! But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

Email Marketing 113

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 113

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. What’s changed? Why has Apple done this? . Customer trust is an ongoing issue.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. And no, we still don’t advocate buying an email list!) Embrace zero-party data for email personalization Data makes the email personalization world go ‘round.

Personalization 69

Personalization Privacy Protection Data Hygiene Paid Search Agency 69

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137