Buy Consulting Forrester Media Plans 
NuSpark Consulting
DECEMBER 29, 2013
Keep in mind these considerations: You’re really buying impressions with display. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. The contradiction then is between buying display to brand, and having networks optimize based on clicks. Assume clicks are a bonus.
Convince & Convert
SEPTEMBER 21, 2010
How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. To help you figure all this out, you might want to download my free social media strategy worksheet.
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Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.
Industrial Marketing Today
AUGUST 3, 2010
However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.
Convince & Convert
FEBRUARY 10, 2010
"How can social media kill email, when you have to have an email address to belong to a social media site?” Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.
Convince & Convert
MAY 5, 2010
Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Thank you for all of your excellent blog posts about social media Jay. Thank you for all of your excellent blog posts about social media Jay. Such a cool site!
Convince & Convert
FEBRUARY 23, 2010
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