Everything Technology Marketing

DECEMBER 11, 2013

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. What is the amount of revenue retained?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 11, 2013

Say you’re a small accounting firm that works primarily with small businesses. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. This may feel an awful lot like giving away your knowledge for free.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

JULY 17, 2013

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. All of these lead to more web visitors through social media and SEO. This educational process replaces the old golf course method of developing trust.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

NOVEMBER 23, 2010

What segmentation approach worked for you? Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

MARCH 14, 2011

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

AUGUST 22, 2010

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. But the craft of identifying and selecting the right segments is too often rushed and under-appreciated.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

JULY 10, 2010

RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100