recency Business Related Topics 
Anything Goes Marketing
MAY 26, 2007
For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist.
Anything Goes Marketing
NOVEMBER 15, 2009
A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. rhonda : #EE09 Incorporate time frame into ur scoring model to ensure recency is reflected in the "value" of the lead. lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe.
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