Strategic-IC
FEBRUARY 6, 2023
In an instant, the pandemic plunged businesses into a new era of Zoom meetings and remote setups, and the ways in which we engage with our target audiences had to adapt. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.
Lead Forensics
APRIL 30, 2024
It forces you to figure out and define exactly who you want to do business with. Negative personas also present an opportunity, as they will have a circle of influence in which you could get traction. But this information isn’t something that should be confined to marketing. Humanize your conten t.
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Varicent
MARCH 26, 2020
Start for free: [link] I’d be more than happy to walk you through how the metrics included, and how they can help you make the business decisions you need to make in order to make it through this crisis. This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group.
Canadian Marketing Association
APRIL 9, 2015
OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. B2B customers are regular people too.
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.
KoMarketing Associates
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C.
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