Strategic-IC
FEBRUARY 6, 2023
In an instant, the pandemic plunged businesses into a new era of Zoom meetings and remote setups, and the ways in which we engage with our target audiences had to adapt. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.
Oktopost
APRIL 8, 2021
P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . While there may be some crossover, ultimately the reason someone is following you on LinkedIn may not be the same reason they are following you on Twitter.
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ClearVoice
JANUARY 14, 2020
When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.
B2B Digital Marketer
JUNE 17, 2021
Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie’s LinkedIn: [link].
ViewPoint
JANUARY 24, 2012
He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.
6sense
AUGUST 29, 2021
With 6sense at the center of their new account-based approach, the entire revenue team worked together to understand the data in order to make better, more strategic business decisions. We live in a P2P world. Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.
KoMarketing Associates
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C.
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