Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). A New Privacy Enforcement Agency.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes. In the fast-paced world of digital marketing, staying ahead of the curve is essential.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Bluetext

DECEMBER 8, 2022

As of 2023 these two states will join California, Virginia and Nevada as the five privacy protectorates with enforceable data privacy regulations in effect as soon as January 1st. The new CPRA amends the previous California privacy law to expand beyond the right to privacy notice, deletion of data and opt out of selling data.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

The Customer

APRIL 14, 2020

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 14 min Does Strong Data Privacy Make for Stronger Security? It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit. For brands, however, it means a paradigm shift. What will change for brands.

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186

Convert

MARCH 7, 2023

This sowed confusion among businesses operating in the European Union about whether GA was still legal and how to reduce compliance risks. For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52