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Getting Started with Video for Lead Generation

Modern B2B Marketing

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Here are four steps to set up your videos for lead generation : 1. Prepare Lead generation and events (virtual or physical) go hand in hand.

5 Critical Components of Lead Management Software

Modern B2B Marketing

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Invaluable Lead Tracking Capability. Quality Lead Generation. Efficient Lead Management.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. The moments are set up as real time triggers within Marketo. But, then again, how many salespeople really want to do that? - a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices.

My Secret Methods for Turning Marketing Leads into Qualified Sales Leads

Modern B2B Marketing

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing.

9 Elements for a Successful Marketing Program Mix

Modern B2B Marketing

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel. Why not? What do you think?

The 3 ABM Essentials You Need to Start Off and Take Off

Modern B2B Marketing

So how do you navigate the landscape and choose the best technology to support a repeatable, scalable strategy for your business? To map and manage strategic communications at this level, sales and marketing alignment need to be in lockstep—from shared tactics, to account identification, to targeting and outreach, and continuous feedback. Targeting and Management of Named Accounts.

9 Reasons to Make a Software Purchase in December

Modern B2B Marketing

Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management. You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. Let’s make a deal! Unfortunately, this evaporates in January.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

This article, by the CEO of Marketo , Phil Fernandez is timely. by Phil Fernandez, CEO of Marketo. It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand generation role is a pretty new phenomenon in business and marketing. This was a deceptively big shift in business strategy and management.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.  Remember, not all leads are created equal.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur.  Remember, not all leads are created equal.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing.

B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba.

Why Automated Email Engagement Should Be Part Of Your Sales Team

IKO-Systems

Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. Is it right for your business? Automated Email Engagement Solutions are cloud-based softwares designed for use in sales departments to effectively engage qualified leads. Managing Sales with Data.

Why Automated Email Engagement Should Be Part Of Your Sales Team

IKO-Systems

Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. Is it right for your business? Automated Email Engagement Solutions are cloud-based softwares designed for use in sales departments to effectively engage qualified leads. Managing Sales with Data.