| |  Business + Demo + Lead Management + Marketo | 13 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 9, 2009 Marketo Sales Insight Expands Salesforce Access to Marketing Data Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. | MODERN B2B MARKETING APRIL 25, 2013  Research: Why Behavior Matters in Lead Scoring 'by Jon Miller (@jonmiller) Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.”. In other words, how attractive is this potential lead to me ? The ROI of Behavioral Lead Scoring. Registering to watch our detailed demos. | | | | | |
| MODERN B2B MARKETING FEBRUARY 14, 2011  5 Critical Components of Lead Management Software by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Invaluable Lead Tracking Capability. Quality Lead Generation. Efficient Lead Management. | MODERN B2B MARKETING FEBRUARY 2, 2012  9 Elements for a Successful Marketing Program Mix by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel. Why not? What do you think? | MODERN B2B MARKETING MARCH 9, 2011  My Secret Methods for Turning Marketing Leads into Qualified Sales Leads by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming? | | | | | | | |
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MODERN B2B MARKETING | TUESDAY, DECEMBER 13, 2011  9 Reasons to Make a Software Purchase in December
Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management. You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone. Let’s make a deal! Unfortunately, this evaporates in January. Use it or lose it. MORE >> -
MODERN B2B MARKETING | MONDAY, JULY 20, 2009 B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ
The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. MORE >> -
NUSPARK | MONDAY, JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur. Remember, not all leads are created equal. MORE >> -
FEARLESS COMPETITOR | MONDAY, MAY 23, 2011 Emergence of Demand Generation Role Drastically Alters Marketing Landscape
This article, by the CEO of Marketo , Phil Fernandez is timely. by Phil Fernandez, CEO of Marketo. It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand generation role is a pretty new phenomenon in business and marketing. This was a deceptively big shift in business strategy and management. MORE >> -
NUSPARK | MONDAY, JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The message has to promote content or demos on landing pages so that email capture can occur. Remember, not all leads are created equal. MORE >>
- Emergence of Demand Generation Role Drastically Alters Marketing Landscape MODERN B2B MARKETING | THURSDAY, MAY 12, 2011
- Marketo 3.0 Reinvents Marketing Automation (Again) in Support of Conversations MARKETING INTERACTIONS | TUESDAY, MARCH 3, 2009
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