Business DemandBase Eloqua Marketing Automation Services 
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
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Contently
JANUARY 31, 2023
Where can you find AI in marketing technology? MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Disclosure: Demandbase is a client of my employer.] The real value is in the rules and logic used to deliver the right message at the right time.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Google has built a $95B search business by understanding the need for speed. Problem #3: The In-Market Fallacy.
Customer Experience Matrix
JUNE 9, 2009
But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
Leadspace
JANUARY 17, 2017
B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.
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