Biznology

MAY 28, 2014

Dun & Bradstreet reports regularly on how quickly B2B data degrades. business postal addresses change at a rate of 20.7%. If your customer is a new business, the rate is 27.3%. among new businesses. percent among new businesses. Key enter the data correctly in the first place.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

MAY 22, 2017

It’s about consumer control of their data, and their comfort that it’s being protected. Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” Linnette J.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

NOVEMBER 5, 2018

Businesses play their cards close to the vest. And in theory business people want to help each other, so you’d think testimonials should be easy to get. Businesses think email is their best prospecting tool. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off. But they’re not.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How They Found Your Business. Transactional Data.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

FEBRUARY 28, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Do they provide a physical business address? (Photo credit: Tim Morgan). I am, and I hate it.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Business people and consumers alike are realizing that their online personas have a growing impact on both their everyday lives and their professional careers. Renewed interest in data hygiene.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. But marketers first must think through how they will use the information to drive business results. Our legacy databases are not as robust as we need. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80