Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Biznology

MAY 28, 2014

Dun & Bradstreet reports regularly on how quickly B2B data degrades. business postal addresses change at a rate of 20.7%. If your customer is a new business, the rate is 27.3%. among new businesses. percent among new businesses. Key enter the data correctly in the first place.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Do they provide a physical business address? (Photo credit: Tim Morgan). I am, and I hate it.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. But marketers first must think through how they will use the information to drive business results. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Then look at what parts of the world you do business in.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JUNE 29, 2017

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196