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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” And the nature of editorial outlets is that most published pieces will be out of date after a year.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Many facets of business and communication could be affected by blockchain, but much of the discussion to date has been about its impact on banking and financial transactions. You’d also need to customize your user experience on the specific things your audience is looking for (though the best marketers are already doing this).

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Michael Brenner: It really comes down to any company that’s trying to reach new customers. Every other business, any other business no matter how big or small.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Highlight Customers and Community. Connect with Customers in Real-Time.

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Social Media’s Common Denominator

Wondering Out Loud

At first glance he is dead on right: gum is different than ERP software (the business I’m in). Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. Tags: Social Media B2B C2C P2P.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. We talk more about these below.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. They’re the stepping-stones to what you really want: more business. I once went to a marketing conference. 5) Oh Yeah.