Business, Cross-Selling, Loyalty and Marketo

Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

MARCH 17, 2021

Running a successful business takes much more than just a repeat of one-time purchases. The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle.

Marketo

Marketo Work Management Marketing Management Ad Building

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion.

Paid Search Agency

Paid Search Agency Lead Ranking Companies Planning

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency

Paid Search Agency Lead Ranking Companies Planning

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

A Guide to ABM Funnel Metrics

SmartBug Media

FEBRUARY 25, 2021

HubSpot says it well : “ ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this—along with personalizing the Buyer’s Journey and tailoring all communications, content, and campaigns to those specific accounts— you'll see greater ROI and a boost in customer loyalty. ”.

Top of Funnel

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive

OCTOBER 30, 2015

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable.

Ad Building

Ad Building Video Marketing Cross-Selling CMO

How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy.

Cross-Selling

Cross-Selling Budget Programs Allocation B2B Thought Leadership

Five tools that can help you break free from data paralysis

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs

Budget Programs Enterprise Management Tools De-duping

How to Unlock the Full Potential of Your Customer Base

Adobe Experience Cloud Blog

JULY 11, 2016

Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.

Cross-Selling

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Ranking

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

SEPTEMBER 20, 2018

This singular focus is a double-edged sword in recurring revenue and subscription business models. Marketers must seamlessly extend the experience that engaged and converted customers on the front end to one that will engage and grow their loyalty and satisfaction on the back end. How easy is it to do business with you over time?

Marketing Funnels

Marketing Funnels Top of Funnel B2B Marketing Work Management

Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

FEBRUARY 4, 2020

If you are looking to improve your Adobe or Marketo skill set, this is a fitting marketing event for you. For marketers who want advanced training , there are additional courses on Adobe and Marketo products that coincide with the conference. Marketo Imagine participants have access to all Summit keynotes, sessions and labs. .

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Automation Work Management

2017 Marketing Predictions [Slide Deck]

Adobe Experience Cloud Blog

DECEMBER 6, 2016

A defined customer journey mapped to your business stages. This requires: Balancing marketing spend to also invest in building engagement, brand loyalty, and advocacy with current customers rather than just finding new ones. What types of content works the best for your business? Content & Channels.

B2B Thought Leadership

B2B Thought Leadership Marketo Thought Leadership Work Management

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. It’s because these nimble emerging enterprises seize a digital business advantage. Repeat customers spend more.

Marketing Automation Services

Marketing Automation Services Cross-Selling Thought Leadership Marketo

50% of Marketers are Hampered by Siloed Data

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics.

Planning

Planning Paid Search Agency Barriers Loyalty

5 Common Mistakes that Destroy a Drip Campaign

Adobe Experience Cloud Blog

JULY 6, 2017

An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life easier for everyone—from your audience to sales to your marketing team. consumer campaigns, specifically retail, are usually selling a small number of low-investment products. What is Drip Marketing?

Top of Funnel

Top of Funnel Campaigns Buyer's Journey Lead Ranking

5 Ways to Amp Up Your Mobile Marketing Strategy

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

Mobile Marketing

Mobile Marketing Marketing & Strategy Marketing Strategy SMS

6 Types of Transactional Emails That Every Email Marketer Should Know

Adobe Experience Cloud Blog

JULY 22, 2016

Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Some businesses do this to confirm that subscribers enter valid email addressed, which is a great way to keep your database clean. Trigger away!

Email Marketing

Email Marketing Cross-Selling Phishing Thought Leadership

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Essentially, these tools automate the process so you can focus on other areas of your business. Use this to your business’ benefits to help generate leads. Key Features: Customizable dashboard based on your business. We know, it’s a lot.

Marketing Automation Services

Marketing Automation Services Budget Programs Enterprise Management Work Management

The Various Lifecycle Species: Which One Are You?

Adobe Experience Cloud Blog

JUNE 2, 2015

Do more upselling and cross-selling. Having this in place allows for solid reporting and provides a structure to support automated, personalized communications to existing customers during onboarding, loyalty, and renewal phases. Advise business on internal training and compliance with processes. Generate more leads.

Lead Ranking

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

MAY 23, 2014

It can be 8-10x more expensive to acquire new customers than to sell additional products to ones you already have, which is why focusing on retention, up-sell, and cross-sell is just good business sense. To improve customer retention, they are naturally looking to improve their customer relationships.

Multi-Channel

Multi-Channel Cross-Selling Allocation Marketing Automation Services

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. By showing you which content is working for you and what can be enhanced, this will help you decide the best strategies to optimize revenue and accelerate growth for your business.

Multi-Channel

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services

The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Recommended Solution: Marketo. Goal : Build loyalty and utilize customer advocacy. Did You Know?

CMO

CMO InsideView Lead Ranking Top of Funnel

Marketing Automation 101

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. Marketing Automation Enables Modern Business Processes. Over time, those relationships become deeper, which builds customer loyalty and keeps them coming back again and again. Building a Case for Marketing Automation in Your Business.

Marketing Automation Services

Marketing Automation Services Resource Management Marketing Automation Work Management

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

JANUARY 20, 2015

According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Engagement marketing is about building relationships —which is much bigger than just selling a product. That is what we mean here at Marketo when we describe this as a “Marketing First” world. I couldn’t agree more.

CMO

CMO Skype Paid Search Agency Advertising Agencies

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content

Paid Content Stats Marketing Budget Webinar Metrics

Customer journey orchestration: What it is and why marketers should care

Martech

MARCH 15, 2023

Providing a seamless customer experience across the many variables inherent with a multichannel customer journey requires a significant pivot in how businesses deal with customers. Tools like HubSpot and Marketo are used to create personalized messaging based on customer behavior, preferences and other data points. What’s next for CJO?

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. sources in their research.

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. The ground is shifting.

Sales Management

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

Marketing + Technology + Management – Hype = MarTech

chiefmartech

AUGUST 14, 2017

The goal is to share patterns of organizational capital that are emerging across a wide variety of businesses to harness the power of marketing technology. He believes healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty. But this future isn’t very far away.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

What is B2B Demand Generation?

Inbox Insight

JANUARY 5, 2023

It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. It is a highly targeted process to drive traffic and guide lead generation efforts – helping your business to : engage and attract prospects.

Demand Generation

Demand Generation Demand Generation Agencies Top of Funnel Demand

5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

JULY 9, 2018

We’ve gathered a list of tried-and-true email marketing strategies for you to put into practice for your business this year : 1. Keep in mind that segmentation should be customized to your business or marketing plan: segmenting that works for a technology company wouldn’t necessarily work for a boutique.

Top of Funnel

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Best Software for Mid-Sized Business. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List for enterprise business Best Software List for mid-sized business. Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Overall Best Software Product Winners. LEARN MORE. HubSpot CRM.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List for mid-sized buSINESS Best Software List for small business. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Best Software for Enterprise Business. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

B2B Marketing Zone

Using Customer Lifecycle Management to Build Engagement in Marketo

Market Expansion: Three Approaches for Companies Looking to Grow

Webinars

Trending Sources

Market Expansion: Three Approaches for Companies Looking to Grow

Webinars

A Guide to ABM Funnel Metrics

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

How Marketers Should Think About Customer Marketing in the Engagement Economy

Five tools that can help you break free from data paralysis

How to Unlock the Full Potential of Your Customer Base

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Best Events in 2020 to Improve Your Marketing Automation Game

2017 Marketing Predictions [Slide Deck]

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

50% of Marketers are Hampered by Siloed Data

5 Common Mistakes that Destroy a Drip Campaign

5 Ways to Amp Up Your Mobile Marketing Strategy

6 Types of Transactional Emails That Every Email Marketer Should Know

35 Best Lead Generation Software & Tools for Targeted Leads

The Various Lifecycle Species: Which One Are You?

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

The CMO Six-Pack: How to Pump Up Your Pipeline

Marketing Automation 101

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Customer journey orchestration: What it is and why marketers should care

The Future of B2B is Changing. Are You Ready?

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

Marketing + Technology + Management – Hype = MarTech

What is B2B Demand Generation?

5 Email Marketing Strategies to Try in 2018

16 marketing automation platforms your organization should consider

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

2022 BEST SOFTWARE LIST

2022 BEST SOFTWARE LIST FOR ENTERPRISE

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