Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Because let’s face it, we need to run a business around it.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Metadata

SEPTEMBER 28, 2023

Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. My next move? I hired an agency. I was okay admitting that.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

NOVEMBER 7, 2018

Placing an advertisement on TV might not be for every business. Local brick-and-mortar businesses who target audiences in a specific geographic area will find it most cost-effective to advertise on local networks. If you’re promoting a new product or business location, you’ll definitely need to show those images or video at some point.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

“Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100