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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

Planning your Drupal 10 migration Transitioning to Drupal 10 requires thorough preparations to ensure a smooth and successful upgrade. Establishing timelines aligned with business initiatives. Establishing timelines aligned with business initiatives. Assembling cross-functional teams with technical and business stakeholders.

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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget.

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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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SWOT Analysis for Your Business and Content Marketing

ClearVoice

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. Identify what your team or your business does well. What is SWOT analysis?

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

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6 Signs You Need an Outsourced Sales Team

Televerde

Outsourcing doesn’t always have the best reputation, but when done responsibly, it can mean the difference between a small business successfully scaling up to meet growth challenges or buckling under the increased demand. Outsourcing part of your sales process comes with numerous benefits, but it’s not right for every business.

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How Does Cloud Management Work in 2022?

TrustRadius Marketing

Businesses need to consider three types of cloud environments: public, private, and hybrid clouds. What are your business needs? A small business will usually require fewer applications and much lower data storage capacity than a large enterprise. Contingency plans for disaster recovery should also be put in place.