The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume.His His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Prior to Marketfish, David served as VP of Marketing for PeopleSoft and Intermec, and also has Boston Consulting Group and GE in his resume. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you?

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How to Maintain Great Content Curation

The Effective Marketer

This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Please share!

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6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers. Ideally, the more information you have about your audience the better.