ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

Marketing Insider Group

AUGUST 18, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? I actually love small businesses.I

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

B2B Marketing Insights - WE

APRIL 27, 2018

Like all businesses, we were seeking growth. And how do you grow a business? Variation pushes businesses beyond their baseline. Learn more about our B2B marketing services and how we can create a successful marketing campaign for your business. This is another major factor that distinguishes B2C businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Heinz Marketing

JULY 16, 2018

But businesses have not adapted yet. I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. If you’re not familiar with Drift, and you’re a B2B company, you’re one of the last to learn about Drift.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232