SnapApp

OCTOBER 18, 2017

Ultimately, we need to remember that although it’s business-to-business marketing, in reality, there are people behind those businesses that are making decisions. . It adds a bit of a tie-in for your message and takes a more relaxed tone (compared to a formal, business-centric marketing message). Image source. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

SnapApp

NOVEMBER 14, 2012

What's the difference between Business to Business marketing and Business to Consumer marketing? I'd love to have a snappy punch line for the answer, but honestly, it seems like it's not all that clear anymore. After all, for both B2B and B2C, we're still marketing to people.

B2B Marketing 48

B2B Marketing Content Marketing B2B Content 48

SnapApp

FEBRUARY 23, 2015

We might think of B2B as selling “business to business,” but as we love to say around here, it’s all just human-to-human (do I sound like a broken record yet?). How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SnapApp

OCTOBER 5, 2018

All it takes is a quick google search to see that there are a nauseating number of blog posts from small companies to industry giants lamenting the future of business to business marketing.

B2B Marketing 80

B2B Marketing Campaigns Planning B2B Thought Leadership 80

SnapApp

OCTOBER 25, 2016

The initial meeting of business to business (or business to consumer). Why don’t we take a walk through the funnel and learn three ways to optimize each stage of the buyer’s journey? Awareness Stage: The first date. This is your chance at a great first impression.

Peer-to-peer 48

Peer-to-peer Top of Funnel Advertising Benchmark Marketing Funnels 48

SnapApp

MARCH 16, 2017

Depending on the size and needs of the business, marketing technology stacks can come in different types, including many tools, across a large number of departments. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. CRM software like Salesforce or HubSpot. EmailMonday.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87