markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. They have it wrong.
Savanta
JANUARY 25, 2017
Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. The damage that poor customer service can cause doesn’t stop there, as it will also reduce your chances of winning business with prospects too. 51% suggest advertising in trade media.
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markempa
OCTOBER 2, 2006
The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Anything Goes Marketing
JANUARY 25, 2007
you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. B2B Online: Word-of-mouth marketing gets people buzzing HP's European viral marketing campaign – meet David B UPDATE: Word of Mouth Marketing Association (WOMMA) has a great resource library - check it out!
markempa
AUGUST 17, 2007
The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events.
MLT Creative
SEPTEMBER 27, 2011
I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. But it’s also about listening, learning and helpful thought leadership.
markempa
JULY 21, 2005
« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.
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