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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industry Report Overview from Michael A.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

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Decoding the True Essence of Outbound Marketing

MarketJoy

B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action. Hubspot, quite possibly, the generator of inbound ideas, employs traditional (outbound) marketing to boost its connection with inbound leads. People receiving Hubspot emails are actually receiving outbound communications.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.