Valasys

JUNE 29, 2023

The representatives of Alibaba.com explained the value of digital transformation for Micro, Small & Medium Enterprises and pointed out the benefits of lowering risks of businesses, expanding customer reach, enhance operational productivity and efficiency, and maximizing company turnover and profitability.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Tony Zambito

MARCH 18, 2012

500 listed companies across the globe. With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses.

SMB 100

SMB Enterprise Management SME Work Management 100

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Tony Zambito

MARCH 30, 2012

Darren Pleasance, a Principal with McKinsey & Company, recently covered this topic in an excellent article entitled, Serious about SMB experience? Then how come they don’t know that I talked to someone in their company already?” . This applies to both inbound and outbound efforts.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SME : Subject Matter Expert. SMB : Small and Medium Businesses. this list will be updated with your additions.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. And often the thinking is if it aint broke why fix it".

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40