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Alibaba.com & International Trade Centre coming together to celebrate World MSME Day

Valasys

To further substantiate the avowal, Annabelle Skyes, E-commerce & SME Digital Transformation Adviser at the International Trade Centre (ITC) suggested that MSMEs are the spine of most of the economies worldwide, and the contribution of Alibaba.com to help them connect and trade globally are unmatched.

SME 52
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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 100
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Make B2B Marketing More Human

Canadian Marketing Association

Optima Communications runs an ongoing outbound campaign for Purolator , Canada's leading integrated freight and parcel solutions provider, targeting its SME customers. Optima calls less active and inactive customers to find out what’s happening with their business, and where appropriate, offers a discount incentive to re-engage.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .

SMB 100
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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SME : Subject Matter Expert. SMB : Small and Medium Businesses. this list will be updated with your additions.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy.