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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ). Podcast Benefits and Drawbacks.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Click here to view the embedded video.

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How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

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How to Create an Amazing Company Blog

Marketing Insider Group

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. 42% say they can calculate ROI only some of the time, rarely or not at all. ( And furthermore, long-tail searches have higher overall organic click-through rates. 7 Business Blogging Stats and Facts.